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Marcia Brady (nee Marcia Martin, later Marcia Brady-Logan), portrayed by Maureen McCormick in the original TV show and The Brady Brides, Leah Ayres in The Bradys, Christine Taylor in theatrical films and Autumn Reeser in the TV movie, is the oldest Brady daughter. Marcia is portrayed as a beautiful, mature, and popular girl at Westdale High School and acts as Greg's second-on-command for the other children. Her popularity is an ongoing source of contempt for her younger sister Jan. She is a great fan of TV-star idols Desi Arnaz Jr. and Davy Jones (Both actors, portraying themselves, appeared in their own episode). Despite Marcia's reputation, she has her share of problems, such as unrequited crushes, insecurity over having braces, and insecurity over receiving a swollen nose from a stray football thrown by Peter, thereby giving her catchphrase, "Oh, my nose!" She has a fragile ego that sometimes goes amok (as evidenced in "Juliet is the Sun," when she becomes so hard to get along with she is dismissed from her star role as Juliet).

In The Brady Girls Get Married, Marcia had graduated from college, became a fashion designer, and marries Wally Logan. However, by the time A Very Brady Christmas aired, she was a stay-at-home mother (raising two children, daughter Jessica and son Michael "Mickey"). She was still unemployed at the beginning of The Bradys, and at this point her ego began to take such a beating she briefly turned to alcohol for solace. By the end of the series, Marcia and her husband, Wally (a toy salesman who was frequently out of work, due to either layoffs or getting fired) join their sisters-in-law (Nora and Tracy) to open a catering business.