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Gregory "Greg" Brady, portrayed by Barry Williams in the TV show, Christopher Daniel Barnes in theatrical films, and Chad Doreck in the TV movie, is the oldest Brady son. Greg is a Westdale High School student who plays football, plays guitar, surfs, and aspires to be a singer. Greg is portrayed as self-confident and brassy at times, and generally acts as leader and spokesman for the other kids. Being the oldest of the Brady children, Greg is usually the one who devises their plans. As the series went on, Greg became somewhat of a "ladies' man" at school. Also as the character got older, Greg often attempted to disassociate himself from the younger siblings, eventually getting his own room in the attic.

Despite this, Greg always sticks up for his younger siblings and helps them out whenever he can. He also frequently shows an ample sense of fair play, as when he refused to go along with a classmate's plan to spread a false rumor about Marcia at school. However, he has been known to cross the lines when he believes the situation warrants it (specifically, when he created a phony playbook to thwart a cheating quarterback from a rival high school). He has also been known to use the line, "Something suddenly came up," to break off a date (without giving a further explanation) so he can go out with a more desirable girl.

Greg's dream of becoming a singer almost comes true when he was handpicked by record producers to be a pop singer under the stage name "Johnny Bravo"; however, he walked away from a potentially lucrative deal when he found out his recordings were being electronically "sweetened" and that the producers were more interested in the visual product than substance. "They didn't want me; they wanted a robot," he said about the incident. Greg eventually became an obstetrician (as mentioned in A Very Brady Christmas). He and his wife Nora, a nurse, have a son named Kevin.